Roger Federer made £440million by dropping £7m annual Nike deal

Joe Pompliano, the founder of Huddle Up, a media platform that breaks down the business and money behind sports, is known for revealing the remarkable amounts of money made by some of the biggest stars in the world, and has this time lifted the lid on tennis great Roger Federer.

According to Pompliano, Federer turned down a sponsorship deal worth £7million from sporting giant Nike three years ago, before going on to make a huge £440million with the lesser known brands Uniqlo and On Running.

Federer and Nike parted ways in 2018, allowing the Swiss star to find a new clothing and footwear deals elsewhere.

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In a thread on Twitter, Pompliano revealed Uniqlo swooped in to partner up with the 40-year-old, agreeing to pay him £220million over 10 years – three times more than what he received from Nike annually.

Federer’s Uniqo deal does not include a retirement clause, while it also only covers clothing and not trainers, meaning the Swiss was able to find a separate deal for footwear elsewhere.

Federer continued to wear Nike on his feet without being paid, but after wearing shoes made by On Running while in training, Federer then signed an equity deal as well as becoming a global ambassador of the Swiss brand.

Federer now owns three percent of On Running, which means his stake is worth around £220million, as On Running was valued at £7.4billion after going public.

Pompliano finally rounded up his remarkable findings by explaining that after leaving Nike’s £7million deal, Federer went on to make a combined £440million thanks to his new sponsorship and business venture.

After revealing all about Federer’s substantial sponsorship earnings, Pompliano finished off his tweet by talking about the impressive charity work the Swiss carries out with his wealth.

Federer has spent £11million on opening 80 schools in Africa, while spending over £700,000 on meals for African children whose schools were closed due to the COVID-19 pandemic.

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