Liverpool owners in talks to merge with firm owned by 'Moneyball' guru

Liverpool owners Fenway Sports Group are in talks to merge with company owned by ‘Moneyball’ guru Billy Beane in a deal worth £1.2bn as Reds chief John Henry looks to set up a stable of clubs across Europe

  • Liverpool’s owners Fenway Sports Group are in talks to merge their company  
  • Chief John Henry is in talks with RedBall, who are offering £1.2bn for 20% of FSG 
  • The firm are owned by ‘Moneyball’ guru Billy Beane, who rose to fame in baseball
  • The deal would value FSG at $8bn and could help them start a stable of clubs   

Liverpool owner John Henry is in talks to merge the Fenway Sports Group (FSG) parent company that controls the Premier League champions with a new company founded by ‘Moneyball’ pioneer Billy Beane with the intention of the latter building a stable of clubs around Europe.

Beane’s ‘special purpose acquisition company’, RedBall Acquisition Corp, has former Premier League chief executive Richard Scudamore on its board, and he brings a wealth of experience, not least in maximising broadcasting revenues.

It is understood that RedBall are offering $1.575billion (£1.2bn) for around 20 per cent of FSG in a deal that would value FSG at $8bn. They have already raised $575million to buy other sports businesses.

Liverpool chief John Henry is in talks to merge FSG with firm owned by ‘Moneyball’s Billy Beane

Beane rose to fame via his transformation of a Major League Baseball team, the Oakland Athletics, using data analytics, in turn boiled down to the term ‘Moneyball’.

RedBall’s aim is to use the same approach with whatever sports properties they acquire.

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