Arsenal have reportedly been on sale for two years – despite the club insisting last week that they are not on the market.
Almost two years ago, Kroenke's holding company – Kroenke Sports and Entertainment (KSE) – was approached by an international financial consortium with interest in acquiring Arsenal, report the Daily Mail.
Arsenal had been approached in the past, twice: first by Russian oligarch Alisher Usmanov, and then by Nigerian billionaire Aliko Dangote.
And both times, they were told no: however, when approached by the consortium, KSE decided they would entertain bids in the region of £1.7billion.
In a statement last week, Kroenke said: "We remain 100 per cent committed to Arsenal and are not selling any stake in the club. We will not entertain any offer."
However, the recent report suggests that Kroenke does have a price – one that the Spotify co-founder, Daniel Ek, will be hoping to find.
Ek, who is reportedly worth £4.7bn, is very serious about the bid.
And he told CNBC last week: "I have secured the funds for it and I want to bring a very compelling offer to the owners and I hope they hear me out.
"I certainly didn't expect this will happen overnight and I am prepared for this to be a long journey."
Kroenke, on the other hand, has come under fire in recent weeks due to the proposed European Super League, and Arsenal's involvement.
Arsenal fans have gathered outside The Emirates with banners reading 'Kroenke Out' and demanding the American sells up.
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