Collingwood’s football department has rejected a push from club president Eddie McGuire’s media company to be part of an AFL documentary series to be streamed on Amazon.
The Magpies were one of several clubs targeted by Amazon executives who are making the streaming giant’s first foray into Australian football content, in a move that could foreshadow a future bid for AFL broadcast rights.
Collingwood has rejected the approach by president Eddie McGuire’s media company.Credit:Wayne Taylor
McGuire and club chief Mark Anderson approached the football department about the $10 million project but the idea was not well received, particularly after it was canvassed by the players.
The football department felt that inviting cameras into its inner sanctum was unnecessary, particularly after they created and released their own film last year, Side by Side.
McGuire, who recently announced he was seeking another term as club president, has been working feverishly behind the scenes to get the documentary series off the ground.
The veteran broadcaster continues to juggle multiple roles in the media, calling matches on Fox Footy and being contracted to Channel Nine, owner of The Age and Sydney Morning Herald, as a host.
But despite essentially brokering the deal, he was unable to convince his own club to be the trailblazer of the series.
Industry sources said the idea was put to all players and football department staff by senior coach Nathan Buckley and football boss Geoff Walsh.
McGuire has been contacted for comment.
Other clubs such as reigning premiers Richmond, Carlton, Geelong, West Coast and expansion clubs GWS and Gold Coast have all been in conversations with the AFL, which is helping to get the deal done.
As part of the series, Amazon has been targeting high-profile players, including Sydney’s glamour forward Lance Franklin and Eagles ruckman Nic Naitanui.
The deal between Amazon, the AFL and Jam TV was expected to be signed by the end of last week but negotiations are continuing.
It’s understood one of the points of debate is how much – if at all – clubs and players will be paid for being part of the mini-series.
The Giants and the Suns – as two expansion clubs that are based in non-football heartland – are much more likely to agree to the terms for free, given the amount of exposure they’ll both receive.
But richer clubs with high-profile players will be asking for some form of payment, which is likely to come out of the $10 million fee Amazon is set to pay to Jam TV for production.
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