England Rugby net £20m from new four-year kit deal with Umbro

England Rugby net £20m from new four-year kit deal with Umbro for men’s teams, senior women, sevens and age grade teams as British manufacturer take over from Canterbury

  • British sportswear firm will take over the manufacturing rights in September
  • Umbro outbid adidas to agree a partnership worth more than £5m a season
  • They will supply the men’s teams, senior women, sevens and age grade teams

England Rugby will receive a windfall of more than £20million after announcing a four-year kit deal with Umbro.

The British sportswear company will take over the manufacturing rights from Canterbury in September.

As reported by the Mail on Sunday in October, Umbro outbid adidas to agree a partnership worth more than £5m a season.

Umbro will take over the manufacturing rights for England kit from Canterbury in September

Umbro have not been involved in rugby since the sport turned professional, but they will supply the men’s teams, senior women, sevens and age grade teams. 

‘The partnership between Umbro and England Rugby from September is a seminal chapter in our history,’ said Anthony Little, managing director of Umbro.

‘The first time the England rugby team run out on to the pitch wearing the double-diamond logo will be a proud moment for us as an English brand.

‘Modern rugby is demanding but we have been working tirelessly to ensure that we deliver a kit that will perform for England Rugby.’

Meanwhile, flanker Sam Cane was yesterday confirmed as the new All Blacks captain, taking over from the recently retired Kieran Read.

All Blacks coach Ian Foster said: ‘Sam is an experienced All Black with eight years in the team and he’s a very good thinker in the game.’ 




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