Amazon want all AFL clubs in documentary series

Amazon wants all 18 clubs to be part of a football documentary series in a deal with the AFL and McGuire Media.

The move comes as premiership coach Adam Simpson confirmed that West Coast had been in talks with the tech giants, with ruckman Nic Naitanui the focus.

The global streaming company are still negotiating the deal – which is yet to be signed – that they are hoping will involve all 18 clubs over three seasons.

In demand: Nic Naitanui.Credit:Getty Images

The project will be a carbon copy of the documentary series Six Dreams, which takes you inside the four walls of clubs in Spanish soccer’s top-flight La Liga.

The series, which has been a hit on Amazon Prime, follows three players from three different clubs, two coaches and a club president.

The Age has been told by industry sources a number of club representatives have been all but confirmed for the AFL version, while others remain up in the air.

Naitanui looks set to be the face of West Coast’s involvement, club president Peggy O’Neal has been earmarked to represent Richmond, while No. 1 draft pick Matt Rowell has already been locked in to tell Gold Coast’s story.

"We've spoken to Amazon from a club point of view about some of the opportunities that might be coming up next year. We are in negotiations at the moment and the players will get involved and see how all that looks," Simpson said on 3AW.

"It's exciting. It's exciting for our industry and it's exciting for our club."

"It's gotta be done the right way and you've probably got to drop some of the old school mentality about the inner sanctum, but having said that there will be a little bit of control about what gets pushed out."

"I suppose if you commit to these things you've got to be pretty open to the criticism and the praise."

Carlton's iconic small forward Eddie Betts has also been approached.

Amazon also wants Sydney’s Lance Franklin and North Melbourne’s Majak Daw, but those negotiations have hit stalemates.

Port Adelaide chairman David Koch confirmed that Port Adelaide were interested in getting involved.

"I think it's fabulous. Yeah, I don't think we'd be asked. But we're not really a glamour club. If we were (asked), we would definitely be involved,'' he said.

Koch said he had became interested in formula one via Netflix's series Inside Formula One and the Amazon series on Manchester City "was incredible as well.''

Koch, a major Channel Seven host, saw the impact of tech giants as a positive for the game. "That's what media is about at the moment. That's what consumers are about. They – and particularly on the international stage – dealing with Amazon is huge, it's something our local broadcasters here can't do and you know Amazon have huge budgets to do it.''

Koch said he had not spoken to Collingwood counterpart Eddie McGuire, but pointed out that Port board member Cos Cardone was chief executive at McGuire Media.

McGuire refused to be drawn into speculation when quizzed on it on Tuesday.

“I can’t say anything … it’s just not appropriate for me to speak at the moment,” McGuire said on Triple M.

“I think having the second-biggest company in the world involved in football is not a bad thing at a time when things are dropping off and the media is under pressure.”

Individuals would be paid for their time through management companies, but clubs will receive minimal financial windfall.

The AFL Players Association expects their constituents will receive 28 per cent of every cent the AFL generates in revenue out of the deal, as per their landmark CBA agreement.

Amazon’s expectation that all 18 clubs would be involved in the series hit a hurdle when Collingwood’s football department declined the offer.

The Magpies were given a presentation by CEO Mark Anderson and football boss Geoff Walsh, but it was decided the filming of the series could be an unnecessary distraction.

Behind-the-scene sporting documentaries are growing in popularity, particularly when the content is on demand on streaming platforms.

On top of the Six Dreams series on Amazon Prime, their UK soccer series will follow defending premier league champions Manchester City and Netflix filmed a documentary on Italy’s most prestigious club Juventus, First team.

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