Jake Paul continues Dana White feud with Twitter swipe over UFC PPV numbers

Ahead of his potential move into mixed martial arts, YouTuber Jake Paul has aimed fresh criticism at UFC President Dana White for failing to adequately pay his fighters.

Paul has repeatedly called out the UFC figurehead in the past and recently put pressure on White to raise the minimum fee combatants earn competing in the world's premier MMA organisation.

And the 24-year-old has continued their feud after reacting to the news that the UFC's pay-per-view prices are soon set to rise for the third time in as many years.

Beginning with UFC 270 on January 22, PPV events showing on ESPN+ in the United States will cost $74.99 (£55), a slight increase on its current price of $69.99 (£51.50).

Paul reacted to the news on Twitter and provided a link to quotes White made at the start of 2022, where the latter suggested the UFC's business is booming and that revenue is on the up in all sectors:

The former Disney actor quoted the UFC's head honcho following his recent appraisal of the company finances and wrote: "'Best year we ever had,' White. 'Sponsorship is through the roof. Social media, our numbers on PPV, our numbers on television, arena records. This business is on fire.'

"Also Dana White: 'We are again raising PPV prices and saying FU to fans and fighters'."

Paul has embraced his role as an outspoken advocate for improved fighter pay in the UFC, though one could interpret that as a tactic simply to maintain channels of communication with White.

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The Ohio-born influencer is 5-0 as a boxer after twice beating former UFC welterweight champion Tyron Woodley, the most recent of which was a brutal knockout in December.

That led to White suggesting Paul has used steroids during his meteoric rise in boxing, though it's understood he passed a drugs test prior to beating Woodley for a second time.

Keeping their war of words alive, Paul again tweeted at White that he wants the basic UFC fighter pay increased to $50,000 (£37,000) as part of his deal to join the company: "5 days have passed & while I’ve agreed to be tested, Dana has vanished like casper.

"Dana: my 1 fight deal, I will fight for $50K, the new min. You make millions off of me & all of UFC fighters benefit from the new min, rev share share and healthcare."

Former UFC welterweight Ben Askren was also finished by Paul during the first round of their clash in April last year, though that may not be the last of his action against UFC fighters.

Paul recently released footage of him beginning to train for mixed martial arts, adding fuel to the fire that he and White are on course to collide in a more direct manner.

It advances the notion the social media star will transition from boxing, having previously been linked with fights opposite the likes of Conor McGregor, Jorge Masvidal and current welterweight champ Kamaru Usman.

While any fight involving the high-profile Paul would be almost guaranteed to draw massive pay-per-view figures, it's very unlikely White would agree to a deal that revolutionises fighter pay in such a manner.

That's despite the fact the UFC's parent company, Endeavor—who agreed to buy the organisation outright last year—recently announced revenue of $1.4billion (£1bn) in the third quarter of 2021, per MMAFighting.com.

Paul has suggested he would step down from boxing if White were to give him an MMA fight opposite Masvidal, though he may have to accept some concessions on his demands before the UFC head concedes.

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